Boards: Sort of like visual bookmarks or digital bulletin boards, boards are how you organize your pins. Pinners: This is what Pinterest calls its users. Users can enter the code to be taken directly to your suggested boards. Pincodes: Sort of like QR codes, Pincodes are special codes you can create to unlock your business’s curated boards and profile on Pinterest. When you click on a pin, it links to a website. Pins: All content shared on Pinterest is a pin – i.e., ideas to inspire you. If you already have a personal account, you can convert it to business or just create a new account. Pinterest business accounts, which are free, give you access to sales-minded features such as analytics. If you want to use Pinterest to promote your small business, it’s important to sign up for a business account. While you can find just about anything on Pinterest – the website’s categories include everything from art to technology – it’s known as a hub for craft projects, recipes, fashion, home decor and health-related information. Most of the 450 million Pinterest members are female (more than 76 percent, according to Statista). On Pinterest, users share and save content to virtual collections called boards. Not only that, many Pinterest users are there specifically to look for products and services – with 85 percent of users making a purchase because of the site, according to Pinterest – offering a great opportunity to find new customers that your traditional marketing channels may not reach.īefore you sign up and start pinning, here’s everything you need to know about using Pinterest for your business. With a visual-first format, Pinterest draws in viewers and sparks a desire to learn more. If you’re not using Pinterest to market your products or services, you’re missing out – and so are your potential customers. 
This article is for small business owners or marketers who want to learn how to use Pinterest for their business. 
You can create a business account on Pinterest from scratch or convert your personal account to a business one.The benefits of using Pinterest for business include brand exposure and a wider potential customer base.Pinterest is a visual social media platform where users can make and share pins, create boards, and shop.
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